Global Marketing Competition
Posted on Sunday, April 3rd, 2011
http://www.globalmarketingcompetition.com/index_en.php
The competition
Global Marketing Competition 2011 is an international competition organised by Esic Business & Marketing School aimed at last year and penultimate year degree students, post-graduate programme students as well as MBA or doctorate programme students from public or private institutions. As a participant you will have the chance to take decisions at strategy level about all the areas of the organisation and demonstrate the theoretical knowledge learned in the classroom.
Stages:
At the first stage: Develop three operative plans during two weeks, which is equivalent to four years in real life, and classify for the next stage depending on the profits and losses obtained through your management.Quarter finals: For a period of one month and one week you will decide the organisation’s future through 6 business plans. Work in a team, analyse, control and experiment the reality of the business world.Semi-final: The best 36 teams in the world will be in the semi-final. Seven business plans where you will have to set short-term objectives and modify your plan as your business progresses and in line with the competition.The final: This will be held live in Madrid from the 9th to the 14th of July. Two teams in each block will compete and will defend their business plan in front of a professional jury. This is when different company management styles will be evaluated depending on the continent of origin.Test yourself to see how far you are able to go.
You have the chance to represent your university and country and, moreover, you will get an official accreditation diploma and you could win important prizes.Welcome to the Global Marketing Competition 2011
Purple Cow
Posted on Thursday, January 13th, 2011
I just read the summary of a fantastic book by Seth Godin. Quite interesting how he thought about being remarkable. Here is another interesting presentation by Seth to describe his thoughts about the purple cow. enjoy!
