Welcome to My Personal Blog

The paradox of choice

Nassar — Mon, 10 Oct 2011 13:15:00 +0000

I had this from Abdulla Almaosharji, a student in my MBA class. Thought worth posting. Many thanks to Mr.Almaosharji .

“Good afternoon Dr. Alnassar,

I’m a student in your upcoming MKRT505 class for the MBA program. After reading the latest book summary “Differentiate or Die” it came to my attention that the class could benefit from a 20min Talk by Ph.D Barry Schwatz, whose TED talk might prove to be very informative for our class. I suggest giving the option of seeing it during the second break if you see it fitting of course.

Sorry for the late note on the issue as I know that we have less than an hour for the upcoming class, if not today, next week might be appropriate, and if not, I’m very sure that this talk will be of your interest.”

Link to the TED talk in Youtube:
http://www.youtube.com/watch?v=VO6XEQIsCoM

Dr. Barry Schwartz’s page in Wikipedia:
http://en.wikipedia.org/wiki/Barry_Schwartz_%28psychologist%29

Regards,
Abdullah Almaosharji

Remembering Steve Jobs

Nassar — Fri, 07 Oct 2011 08:33:59 +0000

Apple has lost a visionary and creative genius on 5/10/2011.

Ogilvy and Mather- The big ideaL

Nassar — Tue, 26 Apr 2011 13:38:15 +0000

“The big ideaL™ is Ogilvy’s philosophy on how brands can thrive today. It was discovered, not invented. Looking at our successes and at other brands we admire, we saw that they all had a higher ideal at their core: a point of view on how the world should be coupled with a resolve to work for it. Big ideaLs can be fun or serious, grand or frivolous, and everything in between. Over the last four years, we have developed this philosophy into a practical technique to help our clients discover and develop ideals for their brands.
Ogilvy also conducted research that has confirmed our belief that brands with strong ideals enjoy greater share of growth. There is real economic value in a big ideaL.

At its heart, The big ideaL is very simple. It has two parts. The first concerns Cultural Tension: to be relevant and important, brands need a point of view on the big and small topics of the day. The second part is the brand’s Best Self: to be valid, a brand must have some authority to be able to hold its point of view. We find this by exploring the brand’s history and asking when the brand was at its best. It is in the intersection where these two parts meet that the magic lies.”
You can read more about by downloading the red paper from
http://www.ogilvy.com/On-Our-Minds/Articles/ThebigideaL2011/KnowledgeWhatsthebigideaL.aspx

The big ideaL (Ogilvy & Mather)

Nassar — Tue, 26 Apr 2011 13:35:28 +0000

“The big ideaL™ is Ogilvy’s philosophy on how brands can thrive today. Here is a fantastic example…..

Global Marketing Competition

Nassar — Sun, 03 Apr 2011 09:08:17 +0000

http://www.globalmarketingcompetition.com/index_en.php

The competition
Global Marketing Competition 2011 is an international competition organised by Esic Business & Marketing School aimed at last year and penultimate year degree students, post-graduate programme students as well as MBA or doctorate programme students from public or private institutions. As a participant you will have the chance to take decisions at strategy level about all the areas of the organisation and demonstrate the theoretical knowledge learned in the classroom.
Stages:

At the first stage: Develop three operative plans during two weeks, which is equivalent to four years in real life, and classify for the next stage depending on the profits and losses obtained through your management.Quarter finals: For a period of one month and one week you will decide the organisation’s future through 6 business plans. Work in a team, analyse, control and experiment the reality of the business world.Semi-final: The best 36 teams in the world will be in the semi-final. Seven business plans where you will have to set short-term objectives and modify your plan as your business progresses and in line with the competition.The final: This will be held live in Madrid from the 9th to the 14th of July. Two teams in each block will compete and will defend their business plan in front of a professional jury. This is when different company management styles will be evaluated depending on the continent of origin.Test yourself to see how far you are able to go.
You have the chance to represent your university and country and, moreover, you will get an official accreditation diploma and you could win important prizes.Welcome to the Global Marketing Competition 2011