Social Media Marketing:Turning Customers into Innovators
Posted on Sunday, February 28th, 2010
People are inherently social creatures. We develop and maintain complex social networks of friends, family and acquaintances through various means of communication.
“Nevertheless, today’s technologies do have the potential to have significant, fundamental impact on the types of relationships we maintain, on where we live and work, on when and how we are educated, on how we entertain ourselves and spend our leisure time, on our politics, and on how we conceive of time.” (Stefan and Hippel, 2002) . Just as blogs and forums have turned audiences into participants, other industries have thrived by developing tools to turn their customers into creators. Some industries have already succeeded in turning their customers into contributors and innovators (Bowman and Willis, 2003). They have developed the tools and frameworks to empower their customers to create and innovate.
Here are some very useful resources from Peter Kim
- Over 1,000 examples of social media practices from various industries.
- Analysis of a Wiki of SMM Examples. A helpful visualization of the data.
- SMM examples by channel. From Ray Schiel at the Global Social Media Network.
- 26 Social Media Marketing Examples in Detail. More information on some of these examples from Ignite Social Media.
- 23 Extensive Lists of Organizations Using Social Media. A list of lists from interactive insights group.
