Remembering Steve Jobs
Posted on Friday, October 7th, 2011
Apple has lost a visionary and creative genius on 5/10/2011.
The Global Success of Starbucks
Posted on Monday, July 5th, 2010
This video builds up on my international marketing class – Summer 2010. Case study (2) starbucks going global fast. It also describes how different cultures responded to it. Now, why you think Starbucks failed in markets like Italy, Japan and France?
Sources: “About the Money with Josephine Cheng” Tuesdays 7:30 p.m. on KCTS 9.
Former President of Starbucks International, Howard Behar,talks with Josephine Cheng about the influence that coffee has on our society and the world.
