Conscientious Consumption: Lessons from Starbucks
Posted on Monday, July 5th, 2010
This trend is growing beyond purchasing popular “natural” and “organic” products, to include such things as “buying local.” Snack and cereal manufacturers are responding by using more sustainable production methods (e.g., limiting CO2 emissions) and minimizing “food miles,” donating a portion of profits to certain causes (cause-related marketing), and using recyclable packaging to reduce impact on the environment.
Starbucks adapts conscientious consumption too. Learn how the company tries to reach consumers and get them to buy, using the trend!.
How Ethical is Street View?
Posted on Monday, February 8th, 2010
Is street view ethical? Do you think it is ethical that google would continue using this service? If you think yes, so what do you think of the two following quotes? “A furious British wife has called in divorce lawyers after spotting her husband’s car parked outside another woman’s house — on Google”. (http://www.foxnews.com/story/0,2933,511778,00.html)
“Google has removed dozens of photos from its new UK Street View service. ” http://news.bbc.co.uk/2/hi/technology/7954596.stm
