Dunkin’ Donuts Flavor Radio
Posted on Tuesday, November 13th, 2012
Dunkin’ Donuts in South Korea wanted more people to drink its coffee. But it was a hard sell, with so many coffee places around. So the chain created a radio jingle and every time the ad would play on Seoul buses, a scent that smelled like fresh coffee would be sprayed (aka “flavor radio”).
With special thanks to MKT_mohammad alfozaie- student in my MBA course- Contemporary Marketing Concepts.
The paradox of choice
Posted on Monday, October 10th, 2011
I had this from Abdulla Almaosharji, a student in my MBA class. Thought worth posting. Many thanks to Mr.Almaosharji .
“Good afternoon Dr. Alnassar,
I’m a student in your upcoming MKRT505 class for the MBA program. After reading the latest book summary “Differentiate or Die” it came to my attention that the class could benefit from a 20min Talk by Ph.D Barry Schwatz, whose TED talk might prove to be very informative for our class. I suggest giving the option of seeing it during the second break if you see it fitting of course.
Sorry for the late note on the issue as I know that we have less than an hour for the upcoming class, if not today, next week might be appropriate, and if not, I’m very sure that this talk will be of your interest.”
Link to the TED talk in Youtube:
http://www.youtube.com/watch?v=VO6XEQIsCoM
Dr. Barry Schwartz’s page in Wikipedia:
http://en.wikipedia.org/wiki/Barry_Schwartz_%28psychologist%29
Regards,
Abdullah Almaosharji
