Posted on Saturday, January 8th, 2011
From Interbrand: KLM ran a experiment with its social community. The airline used social media information to find a small, personalized gift for travelers who checked in via foursquare for flights or tweeted about waiting to board. Airline staff then hand-delivered the gift to the passenger at the airport gate.
Special Thanks to S. Al-Hashem who forwarded the link to me.