Posted on Tuesday, November 13th, 2012
Dunkin’ Donuts in South Korea wanted more people to drink its coffee. But it was a hard sell, with so many coffee places around. So the chain created a radio jingle and every time the ad would play on Seoul buses, a scent that smelled like fresh coffee would be sprayed (aka “flavor radio”).
With special thanks to MKT_mohammad alfozaie- student in my MBA course- Contemporary Marketing Concepts.
Posted on Wednesday, June 13th, 2012
I just read the summary of a fantastic book by Seth Godin. Quite interesting how he thought about being remarkable. Here is another interesting presentation by Seth to describe his thoughts about the purple cow. enjoy!